Pleasure with Products - Emotional Designs

This time round, the task is to find 3 products and describe how my brain percieve those products according to the 3 different levels of brain processing - Visceral, Behavioral and Reflective.

Visceral design: refers primarily to that initial impact, to its appearance.

Behavioral design: is about look and feel, the total experience of using a product - the physical feel/pleasure and effectiveness of use.

Reflective design: is about ones thoughts afterwards, how it makes one feel, the image it portrays, the message it tells others about the owner's taste.

Quoted from Reddy's slides :)

What I have chosen is people wear most of the time - Reading glasses.


Product 1 :

Solid gold lorgnette. It is a combination of a clock, a miniature violin and a pair of reading glasses and part of the British Optical Association (BOA) Museum Collection.

Visceral design: Old antique look. Solid gold gives it a priceless look (indeed it is). The design is unique and exquisite. Good for display but not very in fashion to use it.

Behavioral design: It a two-in-one clock cum spectacle design. However i doubt the clock is still working. User have to hold on to the handle before he/she can use it to read anything; not very practical.

Reflective design: It's a antique collection of the BOA Museum. Owning it would definitely make you feel good even it is just for display. It gives the image that the owner has good appreciation for antiques.

Product 2 : The flexible frame reading glasses has frames that are designed to flex, allowing them to restore to an original shape when they are subjected to rough handling or their shape is susceptible to being deviated. It has detachable bridge and arms, allowing them to be reglazed with updated lenses.

Visceral design: Design not very pleasing to the eye. The frame is too colourful and design does not gain my interest in buying this product.

Behavioral design: Its flexible frame allows rough handling of the spectacle. As the spectacle returns to its original shape, it does not go out of shape. Thus, it is more durable. Detachable arms and bridge allows users to change the lens when they are required to.

Reflective design: It is a simple spectacle frame from the roadside store. Owning it doesn't make one feel proud or excited.

Product 3 :Brandless High Fashion Unisex frame

Visceral design: Colourful frame makes it visually pleasing and vibrant. Thick plastic frame spectacles are in fashion and makes one look younger.

Behavioral design: Cannot be adjusted to fit to the shape of your face. It is bulky and heavier than normal spectacles. It slips down the nose easily and have to adjust it constantly if the user have a oily face. Can be very fustrating to use as it keep slipping.

Reflective design: It is not from a famouse brand but the design is in fashion. Those who are into fashion are wearing it and so it makes people wants to buy it. It gives a image that the user is in fashion and not old fashion.

In my opinion, glasses are very functional products and also part of a person's face. It either makes you look good or look bad. People wear glasses all the time and thus glasses are important in its design as well as its functionality and usability. Therefore, the three emotional design aspects have to be taken care of carefully to make a pair of spectacles a good sales product.

:)