Four Pleasure Analysis of Ferlicia

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Ferlicia Tan, 30, a new age career women who had a blissful marriage at the age of 28. She loves her husband, Daniel, who is a general manager in FastGo Pte Ld a car shipping firm owned by his family. Ferlicia herself owns a small design company which gives image consultation to small-medium enterprises in Singapore. She loves her work as a designer and a consultant and that is what she dream of doing all her life. She finished her studies in Sydney College of the Arts when she was 23 and started working as a interior designer. After a year, she resigned and really step out to set up her own designing firm with her friends. Three years later her career started taking off when her company was doing very well and she decided to expand it. She is brave and dare to take risks. This personality attributed to her success today.

Apart from being brave, she is wild and bold. She loves having fun, enjoys her life and likes to meet people. She often goes clubbing or to pubs for a drink with her friends and collegues. She would go to wine bars with her husband or spend the night at a friend's place chilling out. She loves to hang out with her friends, likes to go for parties and make alot of friends. She believes friends and social networks are important. She loves freedom and her marriage definitely have not stole the kind of freedom she wanted from her.

Among her friends, she is one of the most gorgeous and stands out from the crowd. Most importantly, she loves the feeling it. She has a very good taste for fashion and would try out any kind of clothes to make herself beautiful. To her, beauty is everything. Her life would be a boring one without the definition of aesthetics. Therefore, she spends a great deal of time shopping for clothes in shopping centres and boutiques. It also helps her to relax herself while shopping. However, her new closet is overflowing with her clothes that she have to hang them somewhere else.

Every monday and wednesday, Ferlicia would go for her private yoga class in order to keep her body in shape. To many people, Ferlicia had a perfect body. However, to her, it is far from perfect. She stays with Daniel in a huge house near Kembangan Mrt Station and she would go to the gym room in her house sometimes when she feels fat. At night, she would spend most of her free time maintaining her long hair and doing facial. She is a perfectionist when it comes to her perception of beauty.


Four pleasure analysis

Physio-pleasure :

• Ferlicia does yoga and goes to gym sometimes to keep her body in shape and to relex her mind. (Need pleasure)


• She does facial and maintains her hair at night to keep herself beautiful everyday. (Need pleasure)


• She does shopping when she has the time to keep up with the lastest fashion. This is like a hobby to her. (Appreciation pleasure)
  

Socio-pleasure :

• Ferlicia loves the company of her friends and husband. Her friends are important to her and she loves her husband. (Need pleasure)


• She likes to stand out from the crowd and being the center of attraction. (Appreciation pleasure)


• She loves meeting people and this may be due to her brave nature. This helps her to build up her social contacts beneficial to her business. She is socially active. (Appreciation pleasure)
  

Psycho-pleasure :

• She often goes out with her friends and tell her feelings to them. (Need pleasure)
  
• She loves her husband and his emotional support is most important to her. (Need pleasure)

Ideo-pleasure :

• Ferlicia thinks beauty is everything. Everything around her has to be beautiful. (Need pleaure)


• She believes in freedom and doing the things she wanted to do. (Need pleasure)
  

Product Benefit Specifications

When it comes to which type of handphone Ferlicia would buy, it would be definitely something that is sleek, beautiful and in fashion. The other look would be most important to her as she is very image conscious. She needs a phone that will match her image as a designer, a sophisticated women and able to be the center of attraction.

The functions of the phone would not be too important to Ferlicia. Apart from the basic functions, she would need functions that can help her in her highly active social life.

Introducing Nokia N76.

The outer design of the phone she needs would look something like the Nokia N76 phone as shown above. The phone's bright red colour attracts other people's attention which satisfy her
appreciation pleasure of being the center of attraction. The red colour also suits her character of being wild and bold. The phone's rounded edges and smooth contours suit her feminine self and would make her look in fashion and beautiful. This satifies her ideo-pleasure and socio-pleasure needs.

Apart from the basic functions of normal phones, what she needs is a good camera with good night shot capability as she likes to go for parties at night. The Nokia N76 phone has a two mega pixel camera and a memory of 2GB with expendable external memory. This allows her to store her happy memories of gatherings with friends and her sweet times with her husband in the phone. It would also be a good tool for her to remember faces of people when she goes out to meet new people and clients. The MP3 playing function allows her to listen to music while doing yoga or gym, statisfying her physio-pleasure need.

In addition, the phone should have emailing capability where she can email to her friends and clients whenever neccessary. This way, she would not be desk-bounded to a computer, enabling her to do the things she wanted and satisfying her freedom ideology. Everything would be just a touch away and hassle-free.

In general, the phone would be beautiful in terms of its looks as well as its functions to Ferlicia, statisfying her ideology of being beautiful is everything.

:)